Infographic: A guide to perfect blog posts
Most organizations have blogs, so you must attract and keep readers’ attention as long as possible. This piece reveals secrets for outstanding copy and best publishing times.
Most organizations have blogs, so you must attract and keep readers’ attention as long as possible. This piece reveals secrets for outstanding copy and best publishing times.
The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.
Keeping on top of industry trends and best practices can be draining, unless you focus your attention on the best information sources. Here’s a list of hubs worth your valuable time.
With the barrier of entry at an all-time low, it can feel easy to publish at a relentless pace. Here are some essential steps to take before posting a word.
Constant posting to social media platforms might scratch a content or editorial itch, but there are more valuable ways to be spending that time.
Sometimes you’re blessed with a seasoned wordsmith who works with surgical precision. Other times, you’re saddled with a red-pen-wielding ogre or simply a flailing dolt. Here’s help.
The used-car retailer recently used YouTube to grab its the spotlight after a filmmaker’s humorous attempt to sell his partner’s car made waves online.
Every platform has its inherent strengths and weaknesses. This infographic breaks down what each channel does well—and how that affects your media strategy.
Billionaire Joe Ricketts shuttered local coverage hubs in apparent retaliation for a successful unionization effort. Former employees and customers have flocked to social media to speak out.
The search engine used to require publishers with paywalls to offer a few stories for free each day, but after complaints of declining revenue, it’s embracing a new model and partnership.
Sharing your content on others’ blogs may seem counterproductive, but it can pay off in a big way. Consider these insights.
If you’re overwhelmed by this important element of PR and marketing strategies, take a deep breath and consider these insights.
The behemoth social media site offers great marketing potential, but brand managers must avoid pitfalls that could undermine their best intentions.
The Silicon Valley behemoth offers gratis goodies that can help you create better surveys, find a new job, monitor trends and make your business more visible.
Are your pitches getting ignored? Learn the secrets of successfully following up when your pitch doesn’t receive a response.