20 key responsibilities for today’s PR pro
The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.
The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.
Jargon can muddle the meaning of any communications copy, but your online presence is subject to the same. Here are several buzzwords to remove, along with tips to improve.
If measuring your strategies and tactics doesn’t thrill you, know that gathering data and making sense of analytics can help you know how much ROI your work produces. Here’s how to start.
To avoid a PR catastrophe, pay attention to repeated criticism, anticipate specific scenarios and practice your response plan.
If you confuse ‘compliment’ for ‘complement’ or don’t know how to use ‘flout’ in a sentence, you’re not alone. Here’s a guide to help you out.
The behemoth social media site offers great marketing potential, but brand managers must avoid pitfalls that could undermine their best intentions.
If search results are disappointing, feedback is meager (or nonexistent) and sales are lagging, it’s time for a tune-up—or maybe an overhaul. Here’s what to look for and how to fix it.
You can’t prevent false allegations, but you can douse the firestorm by responding quickly, keeping colleagues on the same page and enlisting your community to help.
Fallacies about social media run rampant online. Here are three common digital marketing misconceptions—and how to remedy them.
John Deere’s magazines cover stories as disparate as refugee agriculture in Rwanda and the birth of country music in Virginia. What you won’t find are stories about its products.
Looking for more and better numbers on how your social media marketing efforts are performing? Take a look at these sources of actionable information.
Have you ever wished you could edit a post, track shares or tag people in comments on the professional social network? You are not alone.
Your blog post or video might be captivating and inspiring, but unless you spread the word, it won’t reach your target audience and beyond. Try these approaches.
You don’t have to be a professional designer to make an attractive, effective marketing infographic. Don’t believe it? Read what this pro designer says.
Your website is lovely, your blog posts are lyrical, but typos and bad syntax could be driving potential customers away by the thousands. Stanch the bleeding. Here’s how.