3 roles every social media team must have
Your work is only as good as the people doing the labor. What are the essential members of any social media campaign?
Your work is only as good as the people doing the labor. What are the essential members of any social media campaign?
In a marketplace where measures of trust are plummeting, communicators are desperate to regain their audience. Here’s one tool you shouldn’t overlook.
Work smarter, not harder with these marketing resources, and expand your reach on the popular platform.
Nothing in PR stays the same for long. Here are some changes coming down the pike that communicators should heed—and make the necessary adjustments.
Want more bang for your content buck? Here are three ways to pump up your infographics.
From chatbots to live video, technology can help you engage with a broader audience. Don’t forget the personal touch, though; today’s consumer demands it.
Harmonizing these different yet similar strategies can profoundly enhance your corporate messaging.
As one communicator says, ‘Don’t put all your social media eggs in one basket.’ From taking advantage of owned channels to measuring interaction by testing posts, consider these options.
These common mistakes will destroy your relationships with reporters before you can even attempt to forge one. Avoid the following.
Sign up for webinars, listen to podcasts, and publish posts on LinkedIn. Also, try creating custom images and meticulously fine-tuning your SEO.
Skipping the proofreading phase, not providing data, being overly promotional and not thinking of your readers can make your copy fall flat. This infographic outlines missteps to avoid.
Your company or enterprise, regardless of size and budget, can employ this marketing tactic. It’s all about sincerely engaging with consumers. To start, ask your employees to share their stories.
How early is too early to show up to an interview? Find out what Ragan Communications’ chief marketing officer says is the ideal arrival window. Plus, check out our roundup of job openings.
Your company or enterprise, regardless of size and budget, can employ this marketing tactic. It’s all about sincerely engaging with consumers. To start, ask your employees to share their stories.
Executives’ desire to see measurable return on investment didn’t evaporate with a turn of the calendar, nor did marketing’s encroachment on public relations’ turf. Here’s how to proceed.