If you’re looking to entice a reporter and grab media coverage for your organization or client, consider these secrets from the product manager of The AP Stylebook.
Are cobwebs forming while you await that ‘essential’ approval? Don’t wait for it. Seek forgiveness instead of permission. That’s just one way to get more real work done.
The renowned business magnate is comfortable with self-deprecation and plain talk, offering a wealth of winsome, relatable narratives that build trust and admiration.
PR careers live and die by the relationships PR pros have with reporters and journalists. An editor with experience at LinkedIn, Bloomberg and the Wall Street Journal shares insider tips.
On behalf of clients and company leaders, communicators pen all sorts of missives, from tweets to emails to official statements. Render their tone and personality faithfully with this guidance.
After releasing a statement that admitted mistakes were made, the platform’s CEO expressed remorse in a media tour, including a stop at CNN. How was his mea culpa received?
Don’t sweep issues under the rug; communicate with transparency and empathy. Prioritize employee engagement, and remind workers of their value.
Every piece doesn’t have to be a revelation. Here are some ways to get more mileage out of your old work.
Respondents identified storytelling, content marketing and ‘thought leadership’ as preeminent PR strategies in 2018 and beyond.
Don’t try to sweep problems under the rug. Take immediate action when something goes wrong, and carefully select the right spokesperson.
The huge retailer announced it would liquidate its stores nationwide, marking the end of an era. How has it managed the story, even as former ‘Toys R Us kids’ mourn its passing?
When planning for potential crises in the past, most organizations didn’t imagine inappropriate employee behavior would top the list. Times have changed.
People worldwide are remembering one of science’s brightest minds after the famous physicist died Wednesday. These phrases can help you in your quest to reach for the stars, as he did.
Called ‘the most hated man in America,’ the mocking tone of the pharmaceutical boss changed after he was sentenced to seven years in prison. Here’s what you can learn from his missteps.
Technology can streamline communication, but using too many channels can stifle productivity, lower morale and squander a stunning amount of time.
