Now more than ever, leaders are open to fresh approaches and techniques. Meanwhile, the explosion of new platforms offers boundless potential to demonstrate leadership.
Cracking jokes online can bring the house down, but just one tone-deaf gag can pancake your credibility. Follow this advice to walk the comedic tightrope in today’s touchy times.
Good writing is a discipline. Here are some bad practices that all writers should weed from their daily routines.
As Facebook prioritizes interactions among friends, even fans who follow you aren’t seeing your posts. Here’s how to bring eyeballs to your videos.
Give them highlights, templates and key points—not a generic script. Instead of dictating impersonal data, try to facilitate meaningful, personalized dialogue.
Disaster-response planning requires just that—planning. Here are steps to take in advance of any PR calamity, as well as tactics to execute once you’re knee-deep, or neck-deep, in hot water.
When the popular TV show sent simmering viewers flocking to Twitter to bemoan a fictional appliance malfunction, here’s how the manufacturer responded. Spoilers ahead.
Capture hearts and minds. Let employees produce video selfies. Do a weekly video recap. Expand your video horizons with these techniques.
The world of public relations is changing, and savvy pros often wear many hats. Here’s why PR pros picking up some marketing skills (or vice versa) isn’t such a bad thing.
Before formulating tactics, establish your objective, goals, process and key challenges.
Corporate social responsibility has long been a bonus for businesses, but as millennials’ clout surges—as consumers and employees—that luxury is now a necessity. Here’s what to know.
Software is in place to answer emails and schedule appointments, but with rapid advances emerging continually, communicators could see RoboPR as a threat rather than a helper.
Social media platforms play a crucial role in job interview success. No, we’re not just talking about ill-advised posts—though you must be wary of those, too. In short, do your homework.
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
To succeed in a job interview, leave badmouthing of current or former employers out of the conversation. Instead, keep it positive. Plus, check out a roundup of current job openings.
