Bad reviews, leaked information or faulty products don’t have to turn into reputation-ruining crises. Stop threatening situations in their tracks by following these steps.
The automaker’s press release announcing Takanobu Ito’s departure doesn’t mention the reason for the shakeup.
Though online fires are common, PR and marketing pros can quell the flames with the following tips.
The five problems you will likely encounter when faced with a prolonged crisis on a global scale.
There are three cases to be made, each one with its own merits, but a concerted effort might be your best bet-as long as each representative has had intensive media training.
The personal nature of the social media platform is a powerful persuasive tool, researchers found.
Where Microsoft fleetingly fails from a technical standpoint, it prospers in its corporate handling of the incident.
When the spit hits the fan, speed and contrition are crucial, but don’t forget about location, location, location.
Beth Israel Deaconess Medical Center treated 24 victims of the Boston Marathon bombing. That was just the start. About 1,000 media requests poured in after the two suspects were admitted.
The restaurant has taken many PR missteps since a server posted a customer’s receipt online. Here’s how it could have avoided them.
Don’t wait until a crisis hits to start monitoring your online reputation. Follow these tips to stay a step ahead of trouble.
Nearly 110 million Americans, from kids and grandmothers to potential e-reporters and employees, carry the device that can spur a crisis in minutes. Here’s what to do.
This post has everything you need to know before, during and after a disaster.
This questionnaire can help you determine whether you need to ramp up your preparations for an online calamity.
