Ragan Insider Russell Working
IABC seeks to leave controversy behind as world conference opens
Leaders emphasize the year’s reforms and changes, despite departure of controversial executive director.
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Ragan Insider Ian Cleary
5 tactics for your social media makeover
Consider these techniques and tools to bolster your online presence and to engage, expand, and motivate your audience.
Ragan Insider Brad Phillips
13 books every PR pro should read
For public speaking, crisis management, reading body language, and dealing with the media, these books ought to cover all the bases.
Ragan Insider Katie Yochem
3 keys to personal branding online for millennials
Millennials seem able to use social media in their sleep. Envisioning and building a distinctive, credible online persona might be more challenging, so heed this advice.
Ragan Insider Lorra Brown
10 things you should expect in your first PR job
Big paychecks, drinks on a Tuesday night, exciting projects, a decent night’s sleep. Yeah, right. Not in the real world.
Ragan Insider Kristin Long
Infographic: Employees are more trustworthy than CEOs
A new study from Edelman shows rank-and-file workers are more credible than CEOs. Is this true at your company?
Ragan Insider Matt Wilson
Following crushing tornadoes, help and hope spread on Twitter
After the latest in a string of devastating storms slammed Oklahoma Monday afternoon, relief agencies and government officials took to the Web to provide news and opportunities to help.
Ragan Insider Anna Washenko
3 Twitter hashtag campaigns to emulate
Are you ready to launch a hashtag campaign? The White House, Mercedes-Benz and UNICEF India offer some inspiring ideas.
Ragan Insider Shelly Kramer
5 ways to be a better Facebook community manager
In between scheduling posts and hunting for relevant memes to share, remember there are real people on the other side of your exchanges.
Ragan Insider Yvette Pistorio
5 reasons introverts make great community managers
If you’re looking to add to your social media team, don’t write off the introverts. Here’s why they’re the best suited for the job.
Ragan Insider John Trader
5 ways to bring your internal PR up to snuff
Without an effective internal PR strategy, your external efforts are doomed. Here’s what to do.
Ragan Insider Matt Wilson
Four new roles for PR pros
PR pros need a lot of new tools for their jobs. One thing they don’t need? The letters ‘PR.’ So says industry pro Gini Dietrich, who spoke at Ragan’s PR and Social Media Summit.
Ragan Insider David Meerman Scott
Brand journalism strategy boosts Web traffic by 451 percent
Defense contractor Raytheon hired a team of reporters, editors, and video producers and made a big splash on social media as part of its content marketing strategy.
Ragan Insider Matt Wilson
Brewer roils controversy with gay-marriage billboard
New Zealand-based Tui has seen a slew of complaints over an ad that some see as deriding same-sex marriage. The company insists its latest themed ad is just a joke about relationships in general.
Ragan Insider Michelle Kraker
5 awful stereotypes about social media managers
It’s not just playing on Facebook and Twitter, and you can’t simply toss an intern into the role. Here’s a look at some common misperceptions.
