The 5 types of Facebook fans (and how to keep them)
Your brand’s Facebook fans are not a homogenous group. Get to know these smaller groups to keep them interested and interacting with your page.
Your brand’s Facebook fans are not a homogenous group. Get to know these smaller groups to keep them interested and interacting with your page.
While major events still go live, organizations produce more quick videos that employees can watch when and where they want. Video has become ‘the new document.’
In the immortal words of the Fresh Prince, parents just don’t understand when it comes to their kids being PR and social media managers, at least according to a recent global survey by LinkedIn.
Think you know the dos and don’ts? Guess again.
Even if your state is one of the many that doesn’t have a statute specifying legal parameters for such actions, you’d be wise to tread lightly, lest you trudge into dangerous legal territory.
You’re enabling comments on your site, and it’s turning into Dodge City. Here’s how Mayo Clinic moved from controlling the conversation to facilitating it.
We want to brag about the great work you’ve done using social media this past year.
If you want to move beyond restating your position (even if you’re right) and on to resolving the conflict once and for all, here are the steps you must follow—all of them.
You can create content that is compelling and draws eyes while also raising your company’s search engine rankings.
Manage a Twitter feed or Facebook account, or write a blog? You’ll be able to relate to many (maybe all) of the items on this list.
Its novelty now long worn off, online networking and community management have since become tasks of every communicator, whether it’s reflected in his or her job title or not.
With all the intricacies of online branding and audience engagement (much less converting visitors to customers), it’s great to have some help. Take a look.
Cintas has 30,000 employees worldwide who speak 80 different languages. Half don’t have email. Here’s how the company communicates with them.
Either vague or self-contradictory—and sometimes both—such efforts to codify ‘brand personality’ rarely do much beyond perplexing the writers they’re supposed to help.