How Yammer connected Air Canada’s employees
In a time of paper communication and wildcat strikes, union members were trading rumors on Facebook. Management was left out. Here’s how an airline brought the discussion inside.
In a time of paper communication and wildcat strikes, union members were trading rumors on Facebook. Management was left out. Here’s how an airline brought the discussion inside.
Staffing, automation, and shoddy metrics can undermine the best of online branding. Here’s what you should know.
Track mentions, see detailed analytics and learn more about your followers with these helpful tools.
The tech giant’s VP for communications shares how it engages and interacts with the public.
Head of social engagement at the world’s second-largest toy company pushes for more real-time connections with customers across many platforms.
Adding text to photos, printing snapshots and building slideshows for websites are easier than ever with these helpful apps.
Sharing social media updates more than once, framing the same content in different ways, and revealing company information can significantly grow your online audience.
The array of online implements covers a variety of functions, but there was one clear-cut winner, and it might surprise you.
Social media services themselves are free, but organizations will have to pony up a lot more money in 2014 and beyond for staffing and other costs of online marketing and audience engagement.
A key component of good writing is helping the reader move through your text with ease and sustained interest. Try these tactics to do just that.
SharePoint isn’t the only intranet software out there. If you’re looking for an alternative, consider this recommended list.
Just in time for January’s auto show, the carmaker consolidates content from other blogs and its car brands to promote stories to the public—and its employees.
If you missed these important posts about the present and the future of PR this year, here’s your chance to get caught up.
Whether you’re looking for a stocking stuffer for your favorite communicator or need some ideas for yourself, this list has you covered.
The average day for a social media marketer is packed with work, from checking analytics to engaging with fans. These tools can help keep things in line.