Ragan Insider Ayaz Nanji
Choose the best marketing medium based on the latest research
What’s hot? Email and social media. What’s not? Display advertising and direct mail. Check out these survey results.
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Ragan Insider Robby Brumberg
Infographic: 3 fronts of the social media battle
Success online often requires ponying up for ads, impressions or influencers, but your strategy should incorporate owned and earned media as well.
Ragan Insider Wendy Marx
9 essential resources for PR pros
A bounty of affordable tools, platforms and services can help you demystify analytics, extend your reach and monitor trends. Here are some of the handiest.
Ragan Insider Beki Winchel
5 Instagram power tips to reach any demographic
The platform isn’t just for younger audiences. An expert blogger and author on the subject shares secrets that can help PR and marketing pros take advantage of opportunities.
Ragan Insider Daniel Wesley
4 savvy social media marketing tactics
Tinder owes a lot of its initial success to their creative approach to social media marketing. Brand managers, consider these strategies for building a loyal customer base.
Ragan Insider Beki Winchel
Uber’s SVP resigns as company struggles with reputation [Updated]
The ride-sharing app’s board of directors met to discuss another report about the company’s culture and harassment allegations. Here are the changes it’s made so far.
Ragan Insider John Jantsch
Tips and tools for cultivating terrific content
Coming up empty for your next online post? Try these ideas to identify your target audience, find out what they’re curious about, and provide meaningful insights.
Ragan Insider Russell Working
5 crisis comms tips from the FBI
Be first with information, says former FBI spokesman Jeff Lanza. Know the three things the public wants in a crisis. And never compare the boss’s wife to an Incan mummy.
Ragan Insider Russell Working
John Deere courts readers without pitching products
John Deere’s magazines cover stories as disparate as refugee agriculture in Rwanda and the birth of country music in Virginia. What you won’t find are stories about its products.
Ragan Insider Robby Brumberg
What internal communicators can learn from the church (and vice versa)
Companies and churches may have different aims, but the two have plenty to teach each other about using communication to build a thriving, collaborative community.
Ragan Insider Kristin Pope
5 ways to kick writer’s block to the curb
This affliction is common among those who form letters into words, and words into paragraphs. Here are uncommon ways to hurdle—or saunter past—this impediment to creativity.
Ragan Insider Danielle Cyr
4 stumbles that keep influencers from engaging with your brand
Perhaps that person’s niche doesn’t align with your organization, or maybe you just plowed ahead into your pitch without forging a relationship. Learn from these common missteps.
Ragan Insider Kevin J. Allen
With a terse statement, Fox News ousts Bill O’Reilly
Rupert Murdoch said the decision came after ‘collaboration with outside counsel,’ though advertisers’ exodus probably helped. The former host still denies sexual harassment allegations.
Ragan Insider Tara Reid
5 brand lessons from the Chicago Cubs
The Cubs won the World Series for the first time in more than 100 years. Now the challenge is to keep the momentum going in the new season. It’s your challenge too.
Ragan Insider Gini Dietrich
Should you hire a PR firm?
Efficacy and results rely on an array of factors, so organizations looking to hire a public relations agency must identify their objectives and understand where PR ends and sales picks up.
