Branding 101: Mistakes communicators should avoid
The way you brand your organization has a lasting effect on your overall prosperity and success. Don’t let these common oversights set your marketing efforts back.
The way you brand your organization has a lasting effect on your overall prosperity and success. Don’t let these common oversights set your marketing efforts back.
You’re not going to like everyone. But you need to learn how to work with difficult people if you want to succeed at work. Here’s how.
Consider adding these books to your summer reading list.
From identifying and measuring consumers’ online behaviors to the rampant damage caused by ‘fake news,’ practitioners must continually recalibrate—or lag the field.
When a marketing campaign accidentally linked to a controversial site, this family travel planning organization had to react fast.
You can drive yourself crazy in the pursuit of perfection. Take a step back and follow this advice for making writing easier.
Ranked dead last in customer satisfaction by Consumer Reports, CEO Ben Baldanza went on the offensive in a series of focused, on-point media interviews.
Looking for more and better numbers on how your social media marketing efforts are performing? Take a look at these sources of actionable information.
Looking to engage and partner with social media users who have large, thriving followings? Take the mystery out of the increasingly popular strategy with this infographic.
Interviewing authorities on particular topics can be tricky, whether they be terse or verbose. Try these tactics to tap the motherlode for your audience.
The entries to our most popular awards program did not disappoint.
Though making connections is an integral part of a successful career in PR, it’s also about subject expertise—and how communicators can showcase their skills.
Getting the CEO to embrace culture change can be a nightmare if he or she isn’t open to it. Here are some ideas for bringing leadership around.
Grab consumers’ attention with interactive tactics such as quizzes, worksheets and more. Try these ideas on for size.
The impact of the young, tech-savvy, highly social workforce is surging. Make sure your culture offers the professional development opportunities that Gen Y craves.