2 oft-neglected methods for securing media coverage
As maligned as email is, it endures as a way for journalists to seek sources. If your info@ inbox is gathering e-cobwebs or your point person has left, you’re missing out on getting ink.
As maligned as email is, it endures as a way for journalists to seek sources. If your info@ inbox is gathering e-cobwebs or your point person has left, you’re missing out on getting ink.
Composing any piece of text—blog post, email, pitch, report—can bring on the jitters. Follow this simple guidance to avoid common pitfalls and let your brilliance flow.
When Hurricane Harvey slammed Houston, spurring flooding of biblical proportions, the televangelist waited days to offer his megachurch as a shelter. Twitterati ripped him apart.
To prevent overlap and increase positive collaboration, ask about their primary objectives, how they track results and what their success metrics are.
Don’t let your managers make up excuses for why workers quit. Find out why they really left, and determine what you could have done to keep them on board.
Working in communications isn’t a cakewalk, but most wouldn’t have it any other way. Ready to embark on a job in PR? Consider a few helpful insights from an industry veteran.
To make your content resonate with more readers, craft scintillating headlines, vary sentence length, answer pressing questions, and respect their time.
If you confuse ‘compliment’ for ‘complement’ or don’t know how to use ‘flout’ in a sentence, you’re not alone. Here’s a guide to help you out.
To inform your top bosses—and future campaigns—report in a concise, candid and consistent manner, whether your PR results are good or bad.
The behemoth social media site offers great marketing potential, but brand managers must avoid pitfalls that could undermine their best intentions.
If search results are disappointing, feedback is meager (or nonexistent) and sales are lagging, it’s time for a tune-up—or maybe an overhaul. Here’s what to look for and how to fix it.
The HBO comedy is coming back for its ninth season. Along with a good laugh, communicators can also glean valuable lessons from Larry David’s sketches.
Speaking to your audience in clear, simple language is the key to landing your message.
Savvy PR and marketing pros can increase traffic to their websites and boost brand awareness (and sales) by publishing posts that consumers want to read.
You might not have an unexpected insect snack during an on-camera interview, but plenty of other stuff can go wrong. Here’s how to keep calm and carry on when mini-disasters occur.