3 PR lessons from a film fiasco with a phoenix-like resurgence
‘The Room’ is considered by many to be the ‘best worst movie ever made.’ Here are some PR lessons about how to rebrand a failed product and salvage a financial disaster.
‘The Room’ is considered by many to be the ‘best worst movie ever made.’ Here are some PR lessons about how to rebrand a failed product and salvage a financial disaster.
Audio content is scorching hot right now, but creating something great takes no small amount of prep and perseverance. Follow these tips to launch, produce and market your program.
Whether it’s through billboards, an app or blogs, your campaigns provide data that can take the guesswork out of your marketing budget. Learn from successful marketers.
If you build it, they will come—maybe. If they do, will they come back? The first exposure to your internal hub is crucial, so try these approaches.
Are you getting everything you can out of these real-time video events? Here’s how to keep your audiences active and engaged.
With many organizations spread across the U.S. and around the globe these days, staying in touch is a challenge. Here’s how to reach everyone—and prove your value.
Robert Scoble is facing mounting criticism after allegations that he inappropriately interacted with women at events and more over the past decade have surfaced.
What’s in store for the coming year? Focus on video, enterprise social networks and securing more buy-in from leaders and colleagues.
Help ensure that consumers never have to eat at another subpar restaurant with this week’s featured position. Plus, check out our roundup of career opportunities.
Twitter users offer a flood of support as Emmy winner Julia Louis-Dreyfus shares her breast cancer diagnosis and advocates helping those without access to treatment.
The behemoth social media site offers great marketing potential, but brand managers must avoid pitfalls that could undermine their best intentions.
Satisfy your inner gamer with this week’s featured position: Nintendo seeks an assistant manager, social media.
Certain visual elements can confuse your employees; structural pitfalls can lead them down a rabbit hole. Here are common problems, along with ways to overcome them.
Once you’ve built your website, feed it with the email marketing tactics that can help you generate leads, increase traffic and show off your content.
Certain visual elements can confuse your employees; structural pitfalls can lead them down a rabbit hole. Here are common problems, along with ways to overcome them.