You don’t have to write like Cicero, Lincoln, or Churchill to draft a great speech. Just remember the yellow bathtub ducky—and use emotion.
Don’t let silly mistakes or an unwillingness to do a particular job get in your way.
IT and comms have different goals and approaches when building a site. But that doesn’t mean they can’t both end up happy with the result.
A new Fan and Media Engagement Center helps the automobile racing association engage fans, track sentiment, and reach out to a diverse fan base. And how about those green initiatives?
You’re enabling comments on your site, and it’s turning into Dodge City. Here’s how Mayo Clinic moved from controlling the conversation to facilitating it.
Swimming in the ‘shark tank’ isn’t everybody’s cup of chum. This checklist might have you reconsidering you chosen field—or at least polishing up certain aspects of your workday.
The new design moved away from being an ‘encyclopedia’ of information to a tool for helping employees find their own solutions.
Distinct from editing, proofing has its own specific functions that go beyond making sure the words are spelled correctly. Punctuation, fonts, and formatting issues all need attention.
365-day return policy? Directing customers to competitors’ websites? Paying trainees $4,000 to quit? That’s no way to thrive—or is it?
Is your call to action lost on your website? Do you win execs over with pilot programs? And what can we learn from those potty-obsessed Charmin bears?
It’s not out of your hands once you launch. Success and employee engagement requires planning and follow-up—and maybe a few sweatshirts bearing your logo.
Upset about critics? Try crossing swords with the mayor of New York City. And hear how the wisdom of Charlie Sheen can help you pivot away from your big crisis.
A recent guest post about female public relations pros raised more than a few hackles, so we asked industry veterans to identify their workaday essentials.
A shoemaker’s free footwear for poor kids. Movies about a Rust Belt town. And a George Clooney ‘wedding’ video. A Norwegian marketer talks trends.
Every organization has a unique mission. St. Jude Children’s Research Hospital uses its mission to help land a spot on Fortune’s list of 100 Best Companies to Work For.
