Not every brand hands over its tweeting responsibilities to citizen bloggers. Most would panic when controversy boiled over. But @Sweden likes the results.
Embrace chaos. Make your mantra ‘Best screen available.’ And pursue perfection. The lessons apply to communicators who don’t deliver scores, insights, and catch phrases.
Two masters offer their tips on apps, microphones, lighting, storytelling techniques and more.
The former congressman, now a New York City mayoral candidate, has once again been caught sending sexually tinged text messages to a woman who isn’t his wife. Does this doom his political career?
From Deadpool to The Avengers, the comic publisher and moviemaking juggernaut feeds fans’ appetites with Twitter. But you don’t need to be an Incredible Hulk to stoke enthusiasm.
There are caveats aplenty when you take on such a high-level assignment, but this veteran’s advice will help you home in on that ideal core message and send it soaring.
After becoming the first major city to file for bankruptcy, the once industrious Motor City has a long road to recovery ahead.
Don’t sound like a dunce just because you don’t have the answer. Try these tips for maintaining your professional demeanor, even when lacking a solution.
Fargo is 1,400 miles from Microsoft’s Seattle-area headquarters. But the campus manages to build a strong sense of local culture—and connection to the company itself.
Modern writers seem to think that cover letters, video montages, and even transitional periods are locations. Think again.
People. Lists. Shorter stories. Even comic-book-style illustrations. Mayo’s internal publication won back readers by competing with Glamour and Sports Illustrated.
Do figure out your purpose in recognition. Do communicate. Don’t ignore your top performers. You’d be surprised how many organizations do that—to their detriment.
Cintas has 30,000 employees worldwide who speak 80 different languages. Half don’t have email. Here’s how the company communicates with them.
Differentiating between content editing and proofreading, checking for organization and flow, and cutting fluff and off-topic elements are among the essentials of thorough editing.
From ‘The Procrastination Equation’ to ‘Spunk & Bite,’ here is a batch to help get you writing and keep your prose clean and clear.
