Ragan Insider Russell Working
7 brand journalism lessons from GE
For starters, tell stories through people, not products. Hold writing workshops. And involve your customers.
Search Results (note from the editor)
Ragan Insider Kate Finley
Choosing a PR agency: 10 questions to ask
First of all, you must recognize that asking questions is not only OK, but essential—and that goes for both parties in this important process.
Ragan Insider Russell Working
7 tips to get your crisis video on the air
Whether you’re talking about a refinery fire or a hurricane, learn to broadcast with your smartphone, Skype, and CNN’s iReport.
Ragan Insider Russell Working
5 ways to get SEO power from content marketing
U.S. Waterproofing, a family-owned Illinois business, got an enormous boost from writing about itself. The lessons it learned will work for you, too.
Ragan Insider Jeff Selingo
How storytelling in an interview will help land your dream job
This interviewer shares how and why he hires certain candidates. Take notes.
Ragan Insider Russell Working
How to get your brand journalism site up and running
You’d love to try content marketing. You know you and your staff have the journalistic chops. But how to get it off the ground? Learn from Advocate Health Care.
Ragan Insider Russell Working
7 ways to inject humor into your speech
Trying desperately to liven up a talk for a dull speaker? Try these tips from the co-founder and chief writer of Funnier Speeches.
Ragan Insider Russell Working
eBay’s guide to building a popular social network
From exploring your company’s culture to tagging correctly, here are some ways to build a great social intranet.
Ragan Insider David Spark
8 lousy bits of advice about content creation
The author takes swipes at dubious suggestions that range from obvious to ridiculous, offering sensible ideas that will actually enhance your online marketing efforts.
Ragan Insider Russell Working
How to prove the value your content
Trying to convince an organization to sign you up to write white papers, create a blog or shoot videos? Here are some ideas for proving your ROI.
Ragan Insider Russell Working
How to cut comms costs and not sacrifice quality
A new guy on the job was told to cut the budget. He did so while simultaneously developing new ways for his company to communicate. Here’s what he learned.
Ragan Insider Rob Reinalda
A quick primer on hyphens
Hyphenation perplexes many people, even seasoned writers and editors. Here’s some help to take away the guesswork.
Ragan Insider Russell Working
8 ways JetBlue gathers content for its popular blog
From repurposing internal messages to answering ‘seldom asked questions,’ JetBlue shows how to keep your blog lively. And how about that Valentine’s Day newsjacking?
Ragan Insider Dana Rubin
10 ways to create buzz around your speech
Your address should have a lasting effect on your audience, including prompting them to take action. Here’s a guide for achieving that.
Ragan Insider Russell Working
5 ways a university taps emotion to sharpen its messaging
Research often focuses on cold terms like ‘analytics.’ But digging into user and customer emotions can fire up your campaigns and websites, says an Indiana University communicator.
