Is the press release dead? Not yet, says a PR Newswire exec. Those old releases are content that keep resurfacing in searches — if you do it right.
A baker’s dozen arguments to tap into when someone accuses you of oversimplifying your writing — along with one common retort you probably should skip.
You’d love to create great content to lure customers or fans. But it’s such a drain on the budget. Or is it? Brandscaping’s Andrew Davis asks, What if content became a line-item plus?
Stand up, and quit swaying. Charm the reporter. In an emergency, try coughing. Be the one in control.
As insidious and pervasive as a fungus, jargon taints your message and repels your audience. Here are some steps for scrubbing it away.
You don’t need a mass audience to be a success. You do have to keep marketing at arm’s length. And there’s a role for content partnerships with mainstream media.
Before you raise the drawbridge and start pouring boiling oil over the castle walls, look around. The barbarians have already broken through. Here’s how to respond, says a digital expert.
Try these steps to take to reach out to journalists in a sensible, effective way.
Before, during, and after this important kickoff address, your audience will want to share your pearls of wisdom with their online networks. Try these techniques.
Turns out blood-and-guts director Quentin Tarantino is eager to hear criticism. Steely Captain Kirk and Spock offer lessons in conflict resolution. Can’t you and IT just get along?
Use metrics that address your CEO’s business goals. Integrate data. And custom-build your metrics. It’s all about measurement.
Thrill readers the way Cosmo and National Enquirer do. Make the first five words count. And write for your friends, not some imaginary corporate target.
Some are a matter of preference; others are concrete rules. Either way, these writing tics can lead one to pull his or her hair out.
Perhaps the queen of etiquette forgot the adage to never bite the hand that feeds you in her recent blogging blunder.
Try these simple techniques to engage associates, convey authority, and influence dissenters.
