The social platforms have faced increased scrutiny over bad actors on their sites. Now they’re stepping up their efforts. Will they win users’ trust?
Some phrases can lose an audiences’ interest or telegraph that your speech is unimportant or carelessly constructed. Avoid insulting your audience by leaving out these common quips.
On the defensive after weeks of scrutiny over data mismanagement, the social media company is sending out Sheryl Sandberg to rebut claims that its business model is invasive and untenable.
There are many approaches to mitigate a PR fiasco, but some tactics are misguided—and dangerous for your reputation. Make sure you avoid committing these common mistakes.
Ask ‘So what?’ Illustrate trends with customers or employees. Find mini-stories in annual reports. Numbers-heavy stories needn’t be a snooze.
Blocking popular sites won’t prevent wasted time. Empower workers to extend the company’s reach by offering clear content guidelines and ongoing training.
On behalf of clients and company leaders, communicators pen all sorts of missives, from tweets to emails to official statements. Render their tone and personality faithfully with this guidance.
The sportswear retailer sent a missive to employees announcing the resignation of Trevor Edwards, its No. 2 executive. It found its way to journalists, but the company stayed reticent.
Work smarter, not harder with these marketing resources, and expand your reach on the popular platform.
As daylight saving time approaches, consider these tactics to make your productivity spring forward.
Though in its infancy, virtual cash threatens to upend the way business is done. Here’s how communicators can help clients in this volatile sector.
From posting on Twitter to toasting women winemakers, organizations plan to celebrate March 8 in the era of #MeToo.
Whether you are a seasoned pro or a newbie just getting your start, digital technology is a large part of your day. Here are some essential lessons all pros should learn.
Communication is essential to landing your messages, but many writers gum up the works with common clogs. Here’s what to look for and how to eliminate them.
Honesty and trustworthiness are more important than ever, with cratering public trust and a divided public. How can speakers project an authentic presence to help sway listeners?
