5 PR industry father figures
PR pros can take this Father’s Day weekend to remember some of the forefathers of their industry. Who would make your list of modern PR mavens?
PR pros can take this Father’s Day weekend to remember some of the forefathers of their industry. Who would make your list of modern PR mavens?
Don’t let a shoestring budget prevent you from connecting with donors or producing compelling content. Add these useful resources to your messaging arsenal.
Are you ready for a PR disaster? Here’s how to ensure you’ve set up a clear, comprehensive response plan.
The carrier’s outspoken chief, Akbar al Baker, asserted that a woman couldn’t do his job. Critics say there isn’t room for gender discrimination in the global airline industry.
New research from Sprout Social finds that brand managers have their work cut out from them on online networks. How can your organization stand out from the pack?
Broken, empty or improperly formatted links can sink your search visibility efforts.
The companies’ decisions follow ABC’s announcement that it was canceling the show’s reboot. The moves also show organizations’ increasing need to distance themselves from controversy.
Prioritize building a nurturing culture, give your people meaningful and challenging work, solicit and implement their suggestions, and offer work flexibility.
Juggling online accounts can be wearying and mind-numbing. Help is available, though, to help budget-minded communicators engage with the public and respond to their target audiences.
New technologies provide ample opportunities to make your job easier. Try these resources to stay on top of it all.
Start by empowering the social media stars you have on staff. Make it simple for others to join by curating content, and motivate their participation.
The social network is an important opportunity for many communicators. Get the most from the platform by completing your profile, getting recommendations and more.
Amid a torrent of information in the industry today, verbal prowess is essential for success. Follow these guidelines to step up your game and stand out in an increasingly crowded field.
As a new crop of PR pros prepares to leave college and join the workforce, one recent grad offers advice about how the work is different from the classroom.
Some phrases can lose an audiences’ interest or telegraph that your speech is unimportant or carelessly constructed. Avoid insulting your audience by leaving out these common quips.