15 marketing certifications available online
Whether you are new to the industry or a seasoned pro looking for a promotion, these programs can help you beef up your résumé.
Whether you are new to the industry or a seasoned pro looking for a promotion, these programs can help you beef up your résumé.
PR is enjoying a growth spurt, and industry salaries prove it. Some cities are seeing bigger dividends than others.
To build a better, more connected workplace, encourage your colleagues to mingle, collaborate, write and celebrate.
Software is in place to answer emails and schedule appointments, but with rapid advances emerging continually, communicators could see RoboPR as a threat rather than a helper.
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
After you identify the business objectives your content will support, take steps to build a culture that prioritizes analytics. Here’s how to get started.
More than half of the executives who responded say they can detect discontent yet are ‘unable to remediate the problem.’ Ornery employees have a remedy: They go elsewhere.
The announcement of a higher minimum wage and staff bonuses was meant to boost consumer sentiment. Instead, outrage came after scores of Sam’s Club locations closed without notice.
Executives’ desire to see measurable return on investment didn’t evaporate with a turn of the calendar, nor did marketing’s encroachment on public relations’ turf. Here’s how to proceed.
Partnering with popular social media stars can boost your organization’s messages and give you many leads. However, it can also land you in a PR nightmare. Follow these insights to prepare.
The new year affords us all a fresh start. Why not revisit how you engage younger employees, include staffers in message delivery and infuse a little humor into your processes?
The past twelve months have been a tumultuous ride for communicators and media experts. What changes should the industry learn from to avoid repeating their mistakes?
The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.
New tools can help you boost collaboration, break down hierarchies and enhance employee engagement.
As you wrap up the past 12 months for shareholders and employees, keep in mind these 10 tips for rendering the good news with a steady eye on the future.