The 7 deadly sins of PR (2010 edition)
Readers loved this article by Michael Snyder on the seven things PR people need to avoid in the age of real-time news.
Readers loved this article by Michael Snyder on the seven things PR people need to avoid in the age of real-time news.
As the Australian airline’s jet made an emergency landing, Twitter overflowed with unchecked misinformation.
This strategy helps you keep up with social media without getting behind on other work.
To combat negative public opinion, the beverage giant learned effective ways to respond to false allegations online.
From live-tweeted surgeries to crisis communication, networks deliver real-time information.
Guidelines for engaging the social network and making your message hit home.
Smart companies stress education, transparency, legal liability, and company goals and values.
What all young communicators should know about their career.
How to pare down, punch up and otherwise influence your executive communication.
Best Employee Magazine follows mainstream media protocol on story selection, packaging.
Blogs and tweets kept locals informed about clinics, provided a link to FEMA and news outlets.
A journalist’s remark spurs an industry pro to set the record straight.
S.C. governor’s vanishing act raises ethical and tactical questions for corporate communicators.
The company isn’t responding on social media—and that seems to be OK.
Czech prime minister channels AC/DC; a Silicon Valley CEO’s sound bytes; black and white and red ink all over; KFC’s really filling.