9 ways to manage a top social media team
From setting business objectives to meeting weekly, there are methods for getting results in the ever-changing world of Facebook and Twitter.
From setting business objectives to meeting weekly, there are methods for getting results in the ever-changing world of Facebook and Twitter.
This author and PR pro hates getting asked this question because she doesn’t know how to respond. Can you help?
Users take to Facebook and Twitter to jeer at a relaunch of fed job-hunting site, proving that government isn’t immune to social media backlash.
A PR pro’s embarrassing email gaffe last week ignited a crisis for his firm. Here are some simple ways to keep this from happening to you.
Many of the skills are timeless, and others are new enough to make you anxious. Don’t worry; this post includes links to resources. Yep, you’ll want to bookmark it.
A reporter turned PR pro dishes on the types of behavior that drive journalists crazy. Make note of these examples—and avoid them.
In light of CEOs continuing to mishandle crises, it’s time for business schools to teach reputation management
There are times when measurement is a waste of time and does you no good. Don’t believe me? Take a look.
After more than 10 years as president of the International Association of Business Communicators, Julie Freeman will step down at the end of 2011.
Many of the skills are timeless, and others are new enough to make you anxious. Don’t worry; this post includes links to resources. Yep, you’ll want to bookmark it.
Should the automaker have fired the social media manager who sent an offensive tweet? And could it have been spun into a positive?
Cities, counties and relief organizations are finding social media to be a powerful avenue for communicating with the public.
Nobody enjoys imagining worst-case scenarios, but proper planning will keep you on message during a crisis.
In the wake of last week’s announcement that its CEO Steve Jobs is taking an indefinite medical leave of absence, Apple’s PR department must take four steps to make its investors feel safe.
As the economy heats up, employers are realizing they will again have to pay for top talent, headhunters say. But job-seekers must be willing to reinvent themselves.