The notoriously mum computer company’s admission it didn’t do enough to explain how it tracks iPhone use may signal a change, experts say.
Many of the skills are timeless, and others are new enough to make you anxious. Don’t worry; this post includes links to resources. Yep, you’ll want to bookmark it.
Should the automaker have fired the social media manager who sent an offensive tweet? And could it have been spun into a positive?
Cities, counties and relief organizations are finding social media to be a powerful avenue for communicating with the public.
Nobody enjoys imagining worst-case scenarios, but proper planning will keep you on message during a crisis.
Fast-food chain parries criticism from gay rights groups; PR pros differ on whether it has avoided lasting damage.
In the wake of last week’s announcement that its CEO Steve Jobs is taking an indefinite medical leave of absence, Apple’s PR department must take four steps to make its investors feel safe.
As the economy heats up, employers are realizing they will again have to pay for top talent, headhunters say. But job-seekers must be willing to reinvent themselves.
Readers loved this article by Michael Snyder on the seven things PR people need to avoid in the age of real-time news.
Gawker, Mastercard, Visa, Tumblr should have spoken up more quickly about recent website outages, communicators assert.
Your company’s reputation is too important to not vet a potential advisor.
Can’t seem to build a community of active readers? That’s OK. Here’s why it’s still a good idea to blog.
As the Australian airline’s jet made an emergency landing, Twitter overflowed with unchecked misinformation.
Weigh in on whether pay per click is a good option for crisis management.
This strategy helps you keep up with social media without getting behind on other work.
