Ragan Insider Mark Schaefer
Can we please stop asking, ‘What is PR?’
A plea to end the wearisome 100-year dialogue of how to define the profession. Is it really that complicated?
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Ragan Insider Russell Working
9 ways to manage a top social media team
From setting business objectives to meeting weekly, there are methods for getting results in the ever-changing world of Facebook and Twitter.
Ragan Insider Jeri Cartwright
Does ‘What do you do for a living?’ frustrate you?
This author and PR pro hates getting asked this question because she doesn’t know how to respond. Can you help?
Ragan Insider Russell Working
Glitches in USAJobs site spark an online firestorm
Users take to Facebook and Twitter to jeer at a relaunch of fed job-hunting site, proving that government isn’t immune to social media backlash.
Ragan Insider Gil Rudawsky
6 ways to avoid email disasters
A PR pro’s embarrassing email gaffe last week ignited a crisis for his firm. Here are some simple ways to keep this from happening to you.
Ragan Insider Susan Young
20 things every PR pro should know how to do
Many of the skills are timeless, and others are new enough to make you anxious. Don’t worry; this post includes links to resources. Yep, you’ll want to bookmark it.
Ragan Insider Matt Wilson
Will the Netflix mea culpa work?
The DVD-and-streaming company’s CEO offered an apology along with the announcement that DVD rentals were breaking off into their own brand, Qwikster.
Ragan Insider Gil Rudawsky
5 bad PR practices that will frustrate journalists
A reporter turned PR pro dishes on the types of behavior that drive journalists crazy. Make note of these examples—and avoid them.
Ragan Insider Heidi Cohen
5 common myths about social media expenses
These misconceptions about online networking costs can be costly for your company.
Ragan Insider David Murdico
10 reasons PR pros should use video
Its immediacy and personal feel make it a go-to tool for branding, product launches, crisis response and consumer engagement.
Ragan Insider Matt Cowan
Only 16 percent of MBA programs offer PR courses
In light of CEOs continuing to mishandle crises, it’s time for business schools to teach reputation management
Ragan Insider Sean Williams
3 reasons why you shouldn’t measure PR
There are times when measurement is a waste of time and does you no good. Don’t believe me? Take a look.
Ragan Insider Peter Shankman
I will never hire a ‘social media expert,’ and neither should you
Social media alone won’t transform your company; it’s one of many marketing tactics. Don’t be fooled by the ‘expert’ who tells you otherwise.
Ragan Insider Matt Wilson
Freeman recalls her decade as IABC president
After more than 10 years as president of the International Association of Business Communicators, Julie Freeman will step down at the end of 2011.
Ragan Insider Matt Wilson
Culture clash to blame in Sony’s PR nightmare
Sony’s slow response to its PlayStation Network breach could be attributed to the Japanese maker’s culture.
