3 ways pessimism is a PR asset
In an industry that tends to focus on the positive, there should be a healthy dose of negativity, this author says.
In an industry that tends to focus on the positive, there should be a healthy dose of negativity, this author says.
You can apply much of his mangled wisdom to using online networks effectively. Oh, and when you come to a fork in the road, take it.
It’s hard to separate personal from professional on social media. Follow these tips to make sure you and your brand are always at your best.
We’re delighted to announce the top entrants from all corners of the public relations industry in the first-ever PR Daily Awards presented by Ragan Communications and Dow Jones.
Couldn’t make it to Ragan’s Corporate Communicators Conference in Chicago? Follow our live blog for hot tips from a stellar line-up of speakers.
You’ve seen social networks tear companies apart. Here’s how to keep your brand’s reputation safe the next time a crisis hits.
The clothier’s Facebook, Twitter, and YouTube accounts—plus its corporate blog—give customers the story behind the products.
JC Penney, Taco Bell and others offer important lessons to heed the next time your company is faced with disaster.
After a long career in the newsroom, a reporter turned public relations pro rebuts six misconceptions journalists have about their ‘dark side’ counterparts.
MBA programs spew jargon and pay little attention to PR. Consider these points to determine if the degree is right for you.
Interviews with 10 business bloggers reveal that they believe CEOs don’t open up enough, but communicators insist that’s easier said than done.
After 25 years in the business, this communicator has the answer. What’s yours?
Be direct, be credible, be influential—and 17 more guiding principles.
Need help figuring out where the best information for corporate communicators on Twitter is? Here’s a start.
This communicator seems to think so. From Caterpillar to Wegman’s, check out the list he compiled and weigh in with your favorites.