How Coca-Cola responds to cyberbullies
To combat negative public opinion, the beverage giant learned effective ways to respond to false allegations online.
To combat negative public opinion, the beverage giant learned effective ways to respond to false allegations online.
From live-tweeted surgeries to crisis communication, networks deliver real-time information.
Guidelines for engaging the social network and making your message hit home.
Smart companies stress education, transparency, legal liability, and company goals and values.
What all young communicators should know about their career.
How to pare down, punch up and otherwise influence your executive communication.
Best Employee Magazine follows mainstream media protocol on story selection, packaging.
Blogs and tweets kept locals informed about clinics, provided a link to FEMA and news outlets.
A journalist’s remark spurs an industry pro to set the record straight.
S.C. governor’s vanishing act raises ethical and tactical questions for corporate communicators.
The company isn’t responding on social media—and that seems to be OK.
PR professionals play critical role in accumulating goodwill.
Czech prime minister channels AC/DC; a Silicon Valley CEO’s sound bytes; black and white and red ink all over; KFC’s really filling.
Despite the misdeeds of former CEOs, here’s how companies can start to rebuild trust with employees.
President Barack Obama gives a clinic on damage control.