Survey: PR moving in-house at many organizations
As corporate entities seek to maximize content control and minimize spending, they’re ditching outside guidance. Agencies with niche specializations appear likeliest to survive the trend.
As corporate entities seek to maximize content control and minimize spending, they’re ditching outside guidance. Agencies with niche specializations appear likeliest to survive the trend.
Do you respond via customers’ preferred channel? Do you listen beyond just mentions? Do staffers use your social media management system to share? Tips from the computing giant.
Without proper preparation, your conference appearance could be a waste of time and money. Here are some tactics to make the most of your industry event.
Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences.
Are you getting the most out of your internal email metrics? A new guide explains how three firms—including travel giant Expedia—are mining data for better results.
There’s no reason to give up on your PR efforts during the most wonderful time of the year.
Communicators can become indispensable bridge builders by listening to employees, confronting biases and standing up for what’s right.
Creating an internal digital platform wasn’t merely a technology project at Great American Insurance Group. It was all about employee engagement.
Link your initiatives to business goals, use data to formulate your plan, and secure executive buy-in for your strategy.
It’s guilt by association. What staffers do during their own time can damage your organization’s reputation, especially with social media accelerating public outrage. Are you prepared?
Organizations increasingly are drawing up detailed lists of skillsets to help with hiring, job evaluations, career advancement and earning a voice among the senior leaders.
After its communications chief twice uttered the N-word, leaders dismissed him to demonstrate the company’s values and to avoid the social media scrutiny that invariably follow in such cases.
Though many PR pros are skeptical of artificial intelligence’s impact on the industry, savvy communicators should take steps to ready for change. Here’s how.
The spray-and-pray approach is pretty much a waste of time—and it certainly doesn’t constitute a full strategy. Here’s guidance on the proper way to compose and use this much-maligned tool.
All the poise and style won’t cover for a flawed exit from your media appearance. Here’s how to prepare executives and spokespeople so they don’t flub the finale.