How PayPal finds employee advocates to tell authentic stories
Story mining is labor-intensive, but the rewards can be enormous for workplace morale and promoting your brand’s vision. Here are essential tips from the team at PayPal.
Story mining is labor-intensive, but the rewards can be enormous for workplace morale and promoting your brand’s vision. Here are essential tips from the team at PayPal.
Metrics, metrics, metrics. They can be daunting, but they’re essential for gaining a seat at the table. So is speaking the top executives’ language. Time to hone your math and verbal skills.
Focus on transparency, clarity, brevity and meaningful business impact. Also, make messaging easier for managers, and give workers forums for candid feedback.
In interviews with over 200 chief communications officers, the Page Society pinned down how comms pros can best help their organizations: In short, they must be agents of change.
The home appliance giant puts on entertaining, educational events each year to get its employees hyped about the company’s big goals. It also landed a prestigious Ragan Award.
It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders.
A first-place showing in Ragan’s Employee Communications Awards will earn you mega-kudos—and maybe a career boost.
What equipment to buy? How to find stories? Should it go external, too? Download Ragan’s free guide to podcasting, and figure it all out.
If you’re keen to assert more authority around the office—and shore up your job security—home in on these hot workplace comms trends.
Seven ways strategy, data and engagement have turned internal communicators into strategists.
If you think the festival that celebrated the best in creative advertising and marketing can’t carry insights for your position, think again.
The iconic crayon-maker creatively updated its principles and conducted a messaging ‘upgrade’ to boost camaraderie and common purpose.
After layoffs and a customer data breach, the retailer worked hard to rebuild trust within and without. That included a successful focus on employee communication.
You might have an engaging intranet or have mastered the timing of your emails, but if your messages are missing the mark, you’re wasting time and effort. Try these tactics to deliver the goods.
The multinational tech giant has 30,000 employees in more than 40 countries. How to build unity and company loyalty among such a diverse workforce?