To ensure failure, send frequent, lengthy messages that have nothing to do with the company’s bottom line. Also, use jargon whenever possible, and neglect the power of great storytelling.
Your organization’s leaders, whether touting a new product or defusing an online firestorm, can sink or salvage your brand and reputation. Here’s guidance to help you light the path.
Your organization’s leaders, whether touting a new product or defusing an online firestorm, can sink or salvage your brand and reputation. Here’s guidance to help you light the path.
To ensure failure, send frequent, lengthy messages that have nothing to do with the company’s bottom line. Also, use jargon whenever possible, and neglect the power of great storytelling.
Are cobwebs forming while you await that ‘essential’ approval? Don’t wait for it. Seek forgiveness instead of permission. That’s just one way to get more real work done.
After a disgruntled YouTube creator opened fire at its California headquarters, some are speaking out about gun control, open campuses and the platform’s monetization policy.
There are many approaches to mitigate a PR fiasco, but some tactics are misguided—and dangerous for your reputation. Make sure you avoid committing these common mistakes.
Are cobwebs forming while you await that ‘essential’ approval? Don’t wait for it. Seek forgiveness instead of permission. That’s just one way to get more real work done.
PR careers live and die by the relationships PR pros have with reporters and journalists. An editor with experience at LinkedIn, Bloomberg and the Wall Street Journal shares insider tips.
When planning for potential crises in the past, most organizations didn’t imagine inappropriate employee behavior would top the list. Times have changed.
Cracking jokes online can bring the house down, but just one tone-deaf gag can pancake your credibility. Follow this advice to walk the comedic tightrope in today’s touchy times.
Going by instinct will get you and your team only so far. Data analysis can help guide your decision-making and give your hard metrics to show your senior leaders.
Other departments use hard evidence to prove they meet business goals. It’s time for communication pros to do the same.
Other departments use hard evidence to prove they meet business goals. It’s time for communication pros to do the same.
The new year affords us all a fresh start. Why not revisit how you engage younger employees, include staffers in message delivery and infuse a little humor into your processes?
