In the next five years, 83 percent of companies will face a crisis that will negatively affect their share price. Here’s how to ensure that won’t be you.
By defending itself and FAA guidelines on social media, American Airlines kept this crisis from getting too high off the ground.
The company unveiled a plastic-encased version of its popular phone at its Tuesday event. That means more people can afford it, but might also tarnish its reputation for high-end gadgets.
A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
If your agency doesn’t keep in regular contact or produce results, it might be time to say goodbye.
PR firms and departments often fail to nurture managers, but don’t worry—this guide will help.
Engaging an audience is a multi-tiered endeavor. Mostly it’s about going above and beyond, while never losing sight of the individual.
After becoming the first major city to file for bankruptcy, the once industrious Motor City has a long road to recovery ahead.
The high court today issued two major rulings on gay rights as an eager nation waited. Tweets would have spread the word more quickly. But the author says: Not so fast…
Panelists at the IABC conference address a growing problem: Dealing with an online crisis that crashes stock value and draws unwanted media attention.
Less than a year after hiring Chris Sorek, the communications organization has announced his resignation. UPDATED.
As tempting as it may be to fire back a response when someone posts a negative comment, take a deep breath and follow these steps.
If the enigmatic and dashing lead character of AMC’s ‘Mad Men’ worked in PR instead of advertising, he’d have decidedly different traits.
The Public Relations Society of America is revising its Accredited in Public Relations credential as the number of PR pros who seek the accreditation declines.
The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?
