A crisis communication professional offers the federal tax agency four dire steps to take if it holds any hope of mending its already tainted image.
If you’re looking to add to your social media team, don’t write off the introverts. Here’s why they’re the best suited for the job.
PR pros need a lot of new tools for their jobs. One thing they don’t need? The letters ‘PR.’ So says industry pro Gini Dietrich, who spoke at Ragan’s PR and Social Media Summit.
Don’t set employees loose on social media before training them. Keep these tips in mind as you build your program.
Carnival Cruise Line, Chick-fil-A, and Lululemon recently have implemented policies that seem to point toward damage control. Are the approaches working?
The waitress is suing the restaurant chain for cutting her hours so deeply she had to quit after she stopped wearing the wig.
Customers of the St. Louis-based Schnucks grocery chain have discovered abuse of their credit and debit card info. Schnucks is staying mum. Bad idea.
Belly Ballot said it would pay a new mom $5,000 to let the Internet name her baby, but it was a hoax. The startup is now in a reputation crisis. Brands, heed this advice.
Before you say or compose an apology, make sure it includes these three essential components.
Even in the age of new media, your communications plan requires forethought and diligent execution to succeed. Follow this guide.
The ides of March prompted this executive to revisit Shakespeare for some reminders on how to practice PR.
In the wake of a cheating scandal, Harvard College administrators searched the email of 16 deans without permission. The college apologized, but faculty and staff remain uneasy.
In her new book, Sheryl Sandberg claims women don’t reach executive positions because they prefer to be liked rather than powerful. Does her theory apply to PR?
The chain reportedly asked managers to categorize employees as “green,” “yellow” or “red,” for targeting layoffs. Communication experts say the system is flawed.
Motivation and engagement are vital to any organization’s success. Take a look at these techniques for revving up your workforce.
