3 steps to prepare for an extreme weather crisis
Every organization is at the mercy of Mother Nature. Here are the messages and plans you should have in place to be prepared.
Every organization is at the mercy of Mother Nature. Here are the messages and plans you should have in place to be prepared.
If you’re sending the same message to everyone, leaving managers in the dark or measuring ‘awareness,’ you should rethink your processes.
Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.
Identify your specific target audience, scope out journalists who cover your beat, and keep your list updated and tidy.
A stunt intended to grab headlines can result in the wrong kind of publicity if communicators don’t take precautions. Here are some common gaffes—and tips on how to avoid them.
How can you make sure your messages on the photo-sharing platform will reach the biggest audience? Consider these stats as you evaluate your current efforts and plan for the future.
Wear solid colors (just not green), ask plenty of questions beforehand, and don’t worry about being perfect.
Too many presenters focus on themselves—and showing off how much they know—rather than on the audience’s interests. Others tell stories chronologically, which can be a major snooze.
The writer’s workweek and overall career arc can seem nebulous, so adding structure—as well as identifying clear objectives—can help you set your course and stick to it.
Set achievable goals, don’t make it all about you and learn from past mistakes. This guide can help you set the foundation for a winning campaign.
Tying a campaign to holidays or seasonal goings-on can afford you significant traction, but it can’t be done willy-nilly. Ask news outlets about their deadlines, and schedule accordingly.
Follow this guidance to determine how and when to field questions, as well as smart ways to handle tough queries.
When a once-promising staffer starts lagging in key areas, that’s a signal for you to rev up engagement. Consider these sirens and flashing lights that a worker is ready to jump ship.
Employees want a voice in how your organization runs, but bombarding them with scores of questions—especially if no action comes of it—will prove tedious and off-putting.
Rather than lecturing and pounding your audience with dozens of slides, engage the crowd through participation. Above all, be yourself.