4 mistakes that will doom your communication audit
Analysis of your messaging is a great idea—unless you’re winging it or you’re just going through the motions to appease your boss. Other blunders can undermine your efforts, too. Have a look.
Analysis of your messaging is a great idea—unless you’re winging it or you’re just going through the motions to appease your boss. Other blunders can undermine your efforts, too. Have a look.
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? Here are some free—and not so free—options to learn more.
Metrics can be elusive, but there are ways to identify and sift the data you need so you can justify a bigger budget—and get more clout in the planning process.
For clients and practitioners alike, a reputational firestorm can seem interminable. Here’s how to handle voracious journalists while maintaining your integrity.
Infrastructure and expertise—especially at the regional level—are foundations of establishing and maintaining an international presence. Here’s a look at the crucial particulars.
Woe unto those who attempt to skip breaks, go off on tangents or ‘power through lunch’ with no food. Heed these warnings to avert disaster at your next brainstorming or strategy session.
Despite what you might think, it outpaces digital and TV for brand affinity, especially when the consumer is ready to buy. That’s just the beginning, though.
As users look for ways to verify online claims, internet celebrities have become increasingly powerful for communicators looking to convince and persuade. Consider these statistics.
Are you unsure about which social media site is the best investment for your organization? See this infographic for a snapshot of their particular strengths.
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
A recent survey of reporters showcased growing usage of social media platforms for news, but many traditional media relations best practices apply.
Consider these insightful, practical tips for the aspirational solo pro.
Talking about a current event or trend can be incredibly valuable for your organization, but you must take care not to violate trademarks or court backlash. Consider these tips.
Focus on being helpful, and inject a bit of personality into your copy. Also, ruthlessly chop out buzzwords and jargon.
Today’s fast-paced work environment demands optimum productivity and staff engagement. The tired, old gathering at the conference table just won’t cut it. Try these options instead.