Virtual meetings: Tips for keeping remote workers in the loop
As telecommuting becomes an essential part of modern business, planning and conducting online gatherings is proving essential for collaboration. Try these tactics for peak efficiency.
As telecommuting becomes an essential part of modern business, planning and conducting online gatherings is proving essential for collaboration. Try these tactics for peak efficiency.
The genealogy service issued a mea culpa following outrage over an ad that many said ‘romanticized’ slavery. Here are several takeaways to ensure you don’t face a similar crisis.
A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage.
Spraying out a generic pitch to dozens of journalists will garner you little attention—except maybe exile to the ‘blocked sender’ dungeon. Try these approaches instead.
If you snooze, you lose. Have your virtual antennae up at all times, and cultivate a rapport with journalists so you can respond quickly—and with the ideal pitch—to breaking events.
Many brand managers shared videos, press releases and social media posts aimed at grabbing consumers’ attention by tricking them. Some argue the stunts aren’t worth the effort.
To create a gathering your workers will truly loathe, cram your agenda full of speakers and boring topics. Also, skimp on the venue and pizza.
When winding down operations and saying goodbye to customers, PR can help smooth the transition and communicate important messages. Consider these insights.
Magazines require more lead time and can have different staff working on print and digital operations. Consider these tips to get your story to the right journalist.
As corporate entities seek to maximize content control and minimize spending, they’re ditching outside guidance. Agencies with niche specializations appear likeliest to survive the trend.
These four-word phrases can help smooth over the rough patches in working with clients and co-workers.
Have you been asked to prepare remarks for the leader of your organization? Here are three crucial components of crafting a speech for someone else to deliver.
Whoever keeps the keys to the newsroom controls its destiny. Don’t be left begging your computer geeks for updates.
Obscure signoffs can irk the recipient. They might even doom your future pitches to the spam folder. Here’s how to reply.
Leave our PR & Media Relations Conference with a pocket full of new leads.