Study: How to target your online content to get the most shares
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
After the wife of the GOP candidate spoke in a televised address, many noted that whole sections of text echoed Michelle Obama’s 2008 convention address. Social media went wild.
It’s been around a long time, but many people still make basic mistakes—and messages get lost or crucial actions fall by the wayside as a result. Here’s what to keep in mind.
An astonishing amount of communications copy is verbose, badly proofread, carelessly edited. Read below to remind yourself of tenets most often violated by PR pros.
These terms and phrases can trip up even veteran writers. Take this usage quiz to see how much of a word nerd you are.
These elements include following journalistic tenets and combining the art and science of the discipline. Here’s how they can and should apply to your efforts.
You’re at your computer screen, stymied by the disapproving shades of Editors Past. Here’s how to overcome writing-block ghosts and verbose vice presidents to get that piece written.
The visual social media site is a great platform for organizations to reach and engage with established and potential customers. Here are recent developments you should know about.
These online (and on-leash) assistants can help you gather and develop ideas, create workable first drafts and hone your writing projects.
Jobs in print journalism might be scarce, but a recent report says internet publishing roles are on the rise. Here’s the scoop—and a few writing/media relations positions to browse.
The company announced, in a jargon-filled press release, that its new moniker—short for Tribune online content—better suits its vision for the future. Many responded with snark.
Distractions take the form of Twitter hashtags, caffeine cravings, text exchanges—and myriad other demons. Here’s how to vanquish them and get into a steady work rhythm.
From fervent denunciations to a tacit ‘What took you so long?’ the online cadre of editors and PR pros are chiming in on the shift, which is in effect today, as the 2016 Stylebook publishes.
The adage ‘Less is more’ applies here. Let visuals establish your protagonist and sustain the narrative arc. By keeping words scant, you’ll deliver a vibrant, compelling message.