Ragan Insider Stacey Miller
5 journalist personas and how to engage them
Reporters, editors and news producers take different approaches to social media. Identifying these tendencies is vital to landing your pitch.
Search Results (note from the editor)
Ragan Insider Russell Working
6 things you must know to reach Gen Z
Auugh! Don’t tell us there’s another generation out there with its own marketing rules. Fear not. You’re going to have fun reaching out to these kids.
Ragan Insider David Spark
Stuck for content? Try these 20 suggestions
Ever looked at a competitor’s blog and wondered, “How does she come up with so many things to write about?” Here’s your answer.
Ragan Insider Gini Dietrich
10 ways to boost blog shares and comments
If readers aren’t engaging with your posts as much as you’d like, it might be because you’re writing the wrong content. Try one of the following formats, and get ready to watch the comments roll in.
Ragan Insider Russell Working
How Rotary International scored coverage for an ‘old’ topic
The service organization has been working for decades to eradicate polio from the face of earth. So how did it land coverage in The New York Times, National Geographic and other major outlets?
Ragan Insider Russell Working
5 writing traps to avoid
Homophone confusion. Hyphen traps. Errors in parallel construction. We may feel we know them all, but why do communications pros keep goofing up?
Ragan Insider Clare Lane
‘Cheeseball,’ ‘YOLO,’ ‘splendiferous’ become official nomenclature
Oxford English Dictionary’s quarterly update is an ode to the words of today’s youth. Common slang and coinages by children’s author Roald Dahl top the list. Here are insights and highlights.
Ragan Insider Kim LaChance Shandrow
How to thank your employees like you mean it
Sincerely thanking your employees can increase their happiness and productivity at work. Follow these three simple steps to properly thank your staff.
Ragan Insider Clare Lane
Email marketing missteps to avoid
Consumers not responding to your digital outreach? Learn from these common email marketing mistakes and behaviors to deliver on your next campaign.
Ragan Insider Clare Lane
30 jobs in the PR and marketing world
As a PR pro, is it possible to be too seasoned? If you’ve been in the same role for far longer than you like to admit, it might be time for a career revival. Here’s how, along with a list of open jobs.
Ragan Insider Russell Working
7 reasons the benefits of modern comms outweigh the risks
Your employees can solve problems on social enterprise networks. Your leaders can quash rumors and encourage innovation. Work can even be more fun.
Ragan Insider Shel Holtz
How to communicate CEO compensation: A looming challenge
With the new year will come a mandate to disclose the ratio between your head honcho’s remuneration and that of the average worker. Got a plan in place? Here’s how to get started.
Ragan Insider Russell Working
7 ways to jazz up your Instagram presence
Unsure what to do with that visually oriented platform? An Instagram expert offers tips and tools that will help you find your ‘visual voice.’
Ragan Insider Maeve Maddox
51 words you should know how to pronounce
Whether in casual conversation or when addressing a roomful of listeners, make sure you get these words right. Here are preventive tips for avoiding a heinous incident.
Ragan Insider Clare Lane
How to keep your wedding aligned with AP style
Till death do you part with your AP Stylebook? Consider this roundup of insights from an Associated Press editor on the topic of nuptials terminology.
