Communicators constantly grow their networks and interact with clients, co-workers, journalists and other professionals. Here’s how you can keep the plethora of monikers straight.
How did the Bill & Melinda Gates Foundation turn its staffers into advocates? Provide training. Offer content to share on social media. Segment the internal audience.
Hold your meeting in the round. Lower the height of the stage. These and other tips from a global ed-tech company can turn around those dreary all-employee events.
Marketers with experience in content generation are in demand. Here’s how to use your skills to set yourself apart—along with a slew of available PR, marketing and social media positions.
PR pros should know the basics of writing about the 2016 campaign. To ensure you don’t flub a political post on your company’s blog today, follow these tips.
Newspaper editorial boards endorse political candidates. Social media execs push voters to exercise their rights. Here’s how some top tech companies are aiming to boost poll numbers
The image-centric site recently modified its algorithm, so social media managers have to adjust their approach to promoting their brands. Here’s how to make the most of the platform.
Tired of letting pesky errors slip by you? Instead of hiring an editor, become your client’s most valuable asset by adopting these editing approaches.
Persistence, heart and passion are essential to creating memorable prose that will move your readers. Take it from this legendary rock star.
As a buyout looks unlikely, the micro-blogging platform is reportedly planning to cut jobs, but it’s not the only organization giving employees bad news.
Rely on internal partners. Use successes to drive interest. And how about a shout-out to your company hero who helped save a woman in a wheelchair from a burning building?
Every organization should have documented guidelines for writers and editors for all content. Beyond promoting consistency, it can help keep your people from misrepresenting the brand.
Insta-polls. Crazy pictures of staffers. Wall-size signboards showing customers’ social media feedback. Grab some ideas from Blinds.com.
The clinic’s Health Essentials blog drew 38 million visits last year and is on a pace to beat that in 2016. How? Build relationships and use your data, for starters.
Words of wisdom will stick in your head and, without your realizing it, can end up in an article or blog post under your byline. Diligence and software can keep you out of hot water.
