How we should re-imagine what we honor—and measure
When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table.
When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table.
When outlining the voice and branding of your social media channels, here are some essential elements to consider.
Follow this guidance to bolster your personal SEO, elevate your LinkedIn profile, and get more juice out of digital platforms.
A thorough roundup of resources to expand your creative arsenal, bolster your skillset and make your job easier.
To keep up with the competition, communicators should stay up on data privacy, audience targeting and next-generation measurement techniques.
Get tips to boost workforce resilience, guidance on empowering managers to succeed, and your weekly dose of inspiration.
Everyone wants to be perceived as true to their core values and mission—but are your efforts actually successful? Here’s how to measure your outputs.
How will you grab an online audience this year? Here’s how industry insiders see the game.
Learn how the mail-carrying mammoth is delivering crucial messaging to its vast, dispersed workforce during this turbulent time in history.
Expert Katie Paine shares the topics she is tracking in the new year and what that will mean for your measurement and brand reputation efforts.
As we enter a new year—bursting with possibilities and antibodies—let’s strive for healthier habits, professional development and meaningful personal progress.
Congratulations to this year’s impressive finalists!
After four years of President Trump’s unorthodox approach to government messaging and public engagement, one comms pro argues that it’s time to find again what was what the norm.
With professional pollsters missing the mark for the second presidential election in a row, should all communicators start to question what it is they think they know?
Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published.