How Gen Z is shaping trends during COVID-19
For brand managers looking to bounce back post-crisis, a careful look at what young consumers demand is a crucial first step.
For brand managers looking to bounce back post-crisis, a careful look at what young consumers demand is a crucial first step.
Finding stories in your data can lead to big earned media wins.
Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.
Learn what matters in the ‘new normal’ and why frequent pulse surveys are key. You can’t succeed without engaged employees, so ‘test, test, and test some more.’
Prioritize genuine compassion, consistency and clarity, and ditch the sales pitch cloaked by a veneer of concern.
From tutorials to testimonials, videos on the Instagram spinoff can inform and engage your audience and raise brand awareness—accelerating sales in the process.
It’s going to be a wild ride. And with all the stories communicators can expect to compete with, it’s going to be more crucial than ever to know how to get in front of decision-makers.
Prep your team—and your budget—for an increased focus on social responsibility and greater integration across departments.
Start by establishing what, precisely, you want to achieve. Then, identify specific KPIs, track your progress, and don’t be afraid to tweak tactics on the fly.
Gathering data is fine, but deriving salient insights requires more than counting raw numbers. Consider these pressing realities and emerging approaches as you steam into the new year.
Take inspiration from these employee-empowering examples of scintillating corporate storytelling.
Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement?
Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Here’s what you need to know.
Google loves backlink traffic, and consumers love infographics. Follow this protocol to generate striking, informative visual content that will drive new users to your website.
Many organizations are using the technology to give people a glimpse into the future—or, for museums and such, the past—to inform and to guide purchasing decisions. Is yours?