Marketing
Celebrating the women who are revolutionizing marketing today
In support of the women shattering glass ceilings and creating opportunities for those following in their footsteps Ragan has launched the PR Daily Top Women in Marketing Awards.
Building your employer brand in collaboration with marketing and HR
Building an employer brand requires strategic collaboration between internal comms, HR and marketing.
Ten things to do in Austin while you’re in town for Comms Week
BBQ festivals, haunted tours, craft breweries, art installations, and more: Here’s what you should do to make your business trip into a vacation expedition.
Steal these marketing strategies to level up your employee communications
Marketing’s way of doing things can greatly inform employee comms.
6 questions with: Levergy’s Melissa Daniels
Melissa Daniels shares how the best advice she’s received has helped her to embrace challenges as opportunities for growth.
6 questions with: Leah Nurik of Gabriel Marketing Group
Leah Nurik shares the invaluable advice that has spared her from years of stress.
Strengthening the collaboration between comms and marketing
There are ways we can work together, even when our goals are different.
Advice from Walgreens’ Fraser Engerman: Practice your elevator speech
We caught up with Fraser Engerman of Walgreens to get his advice for communicators.
5 tips for embracing Black culture and history
BCW Global’s Sabrina Browne offers guidelines for embracing Black culture and history within you organization—and how to carry the effort beyond the month of February.
How to respond to the backlash over diversity work
Use empathy to help bring along the people who feel excluded from your DEI efforts, says Deborah L. Johnson.
Trends shaping audience engagement efforts ahead of the ‘Big Game’
The NFL’s annual championship broadcast still offers a unique opportunity to reach consumers. Yet, some brands are trying to offer more ways to engage.
Infographic: 7 emerging trends for email marketers
Avoid getting sent to spam this year with these tips and tricks.
How to craft content your audience cares about
If you focus on value for your end consumer, you’re less likely to suffer writer’s block.
22 expert tips to help plan your 2022 marketing strategy
A round-up of solid advice from 22 top marketing pros to make your next year the best one yet.