Does every complaint matter on Twitter? @SouthwestAir says ‘yes!’
The airline responds to online complaints about its revamped rewards program, focusing on the critic’s ferocity rather than sphere of influence.
The airline responds to online complaints about its revamped rewards program, focusing on the critic’s ferocity rather than sphere of influence.
Clarifying your measurement terms is an essential first step toward gauging the efficacy of your efforts.
The focus will be not on technology itself but on what it enables and what it jeopardizes, as well as our collective vision for the future.
Ragan readers can’t get enough tips on how to create and maintain winning Facebook fan pages. Revisit this article that ranked among the year’s best.
Readers loved this article by Michael Snyder on the seven things PR people need to avoid in the age of real-time news.
Altimeter Group study lays out the skills they need and the challenges they face, and it warns against relegation to ‘help desk’ status.
O2’s award-winning Facebook-derivative network encourages ‘applause’ for colleagues who fulfill the ‘customer promise’ and burnish the brand.
How can you blog more regularly? Follow these tips to keep your blog interesting to you and your readers.
Bringing down the firewall between internal and external communications gives the world a glimpse at what it’s like to work at the firm.
Facebook fans can be fickle. Follow these tips to keep them engaged with your brand.
Can’t seem to build a community of active readers? That’s OK. Here’s why it’s still a good idea to blog.
Don’t put off putting together the most important publication of the year. Here’s how to get started.
Tactics for gaining exposure and engaging potential clients.
One way to engage people in conversation about a topic of interest to your organization is hosting a Twitter chat. There are a few common-sense rules to keep the conversation sharp and flowing. Here’s how.