Did Chrysler overreact to accidental f-bomb tweet?
Should the automaker have fired the social media manager who sent an offensive tweet? And could it have been spun into a positive?
Should the automaker have fired the social media manager who sent an offensive tweet? And could it have been spun into a positive?
In the first of an ongoing series, a first-hand account of how to approach microblogging internally.
Start by making your organization’s mission your primary social media objective, Renee Alexander of UNICEF USA tells a Ragan conference crowd.
At a Ragan conference, Wells Fargo VP offered techniques for assuaging critics and garnering fans and followers. First and foremost: Listen.
Hoping viral lightning will strike twice, Coke adds mobility and international venues; Facebook fans could help determine where it shows up next.
Social media is increasingly important for all communications pros, but dovetailing it with traditional media is the way to go.
Start with the consumer’s needs when you’re designing for hand-held devices.
When a complainer opens up a relentless stream of vitriol, protect your brand with this measured, sensible approach.
Although Mark Sanchez has not spoken publicly about his involvement with an underage woman, he should. And this is what he should say.
You’ve had time to immerse yourself in social media and test its various tools; now it’s time to make them work for you.
Let’s look beyond the buzzwords and focus on the essentials.
When should a PR agency turn away a reporter? And is there a right way to say no to media coverage? UPDATED
Techniques for turning your company into a media outlet that boosts your brand and brings in business.
Topical know-how provides added wallop to your corporate blog; it’s your job to ease the way for those wizards to share their magic with your audience. Here’s how…
The consensus is that mobile will be the communication trend of 2011. Here is a gaggle of essentials for reaching your audience.