HR isn’t dead; it’s just now called PR
It would simply amaze you to know how similar the goals and business processes of HR, PR, marketing and communication departments are, says this corporate veteran and consultant.
It would simply amaze you to know how similar the goals and business processes of HR, PR, marketing and communication departments are, says this corporate veteran and consultant.
Are you looking to develop widespread brand awareness or to form groups of articulate, energetic consumers who are passionate about your company’s products? These are two separate goals, asserts this expert.
Is crowd-sourcing simply turning over your problem or your project to a random online assemblage and hoping for the best? Not if you want good results, says the co-founder of CrowdSPRING.
How do you get communicators in marketing, PR and internal communications working enthusiastically on social media for their hospital? Set up a social media boot camp, and start with the basics.
Stark contrasts between actions there and the responses to Katrina and the BP disaster.
Pew survey shows most Americans tune in for the day’s events.
Speed, sincerity and sustainable action are essential to riding out the storm.
A shift in roles delivers a fresh perspective—and important guidelines for PR pros.
The self-assigned label seems to be the new black.
Pitching is pitching, and these fundamentals apply.
Digital and advertising agencies have their strengths, but …
Five pros share what to reveal about yourself in 160 characters.
What to do with your online following once you gain their attention.
Starting a blog right can make all the difference in its long-term success.
Crisis communications experts offer contrasting viewpoints on three major stories of 2010.