Journalists often seek quotes from ‘insiders’—anyone who works there—when an organization is in a PR jam. Have you prepared staff at all levels on how to respond (or keep a lid on it)?
Brand managers and PR pros cannot simply breathe a sigh of relief once a disaster has been avoided—or at least weathered. Take proactive steps for the next onslaught.
Graduates wondering which positions they’re best suited for should take heed.
From ill-advised tweets to product recalls to massive data breaches, reputational disasters could lie just beyond the horizon. Keep these protocols in mind to weather the storm.
New PR and marketing pros can prepare themselves for a job opportunity with the following ideas.
There’s no sense in tempting fate by failing to plan for the little bumps or major upheavals that can hit your organization, brand or client. Follow this six-step protocol.
Bad reviews, leaked information or faulty products don’t have to turn into reputation-ruining crises. Stop threatening situations in their tracks by following these steps.
To the contrary, a designated team can ensure substantive conversations up and down the hierarchy so employees stay engaged and execs fully understand how the organization runs.
Though online fires are common, PR and marketing pros can quell the flames with the following tips.
In handling the nation’s first Ebola case, Emory University Hospital isn’t just making news—it’s dominating news. Here’s how Emory communicators are proceeding.
When a crisis hits, organizations tend to forget about their employees. Yet employees could be your most helpful allies when disaster strikes.
The five steps the airline should take to change public perception.
The airline scrambles as a second plane this year goes down. But this one reportedly was shot down amid the separatist conflict in the Eastern European country.
According to a New York Magazine article, the photo-sharing app has done a lot to help some high-profile users attempting to diffuse crises.
A frustrated Target employee sent an email to Gawker ranting about the retail store’s corporate culture. Target’s CMO responded perfectly.
