The PR benefits of trade shows
Without proper preparation, your conference appearance could be a waste of time and money. Here are some tactics to make the most of your industry event.
Without proper preparation, your conference appearance could be a waste of time and money. Here are some tactics to make the most of your industry event.
The platform has been facing increasing scrutiny and criticism following a series of crises involving privacy and data-sharing concerns, election tampering and more. Will this move help?
Attention spans are shrinking, and your audiences are overwhelmed. The answer? Snackable content. Otherwise … hey, look! A squirrel!
Take a moment to appreciate the PR missteps that keep crisis communicators employed.
If you’re looking for a last-minute present for the communicator in your life, consider this list of products and services that can help make his or her job easier.
Some were botches, missteps and Twitter misfires. Others indicated far deeper institutional problems. We mean you, Facebook.
The American Medical Association turned an outdated intranet into a hub of collaboration. Here are strategies for pulling that off in your own relaunch.
The video platform’s annual roundup has drawn 9.7 million ‘dislikes.’ YouTube shrugs that it’s fine with that. What are the lessons for communicators who aren’t trying to irk their audiences?
To inspire constant improvement, a Pittsburgh children’s hospital urged its employees to act like they ‘own the zone.’ Then it made sure to act on their ideas.
Audiences like to think of themselves as the hero. What they’re looking for is an Obi-Wan Kenobi-type character to guide them. Here’s how to craft visual pieces that resonate deeply.
The company that owns such iconic brands as Calvin Klein and Tommy Hilfiger didn’t have an identity of its own until recently. Here’s how that changed.
A former manager says that despite the company’s claims of increasing inclusion and diversity efforts, the social media giant has a long way to go to create a welcoming workplace—and product.
These writers, editors and communicators got us started in our careers. Let’s raise a toast to them on this national celebration of gratitude.
Tell them it will boost your organization’s voice, establish them as industry leaders and help you recruit and retain staff. Plus, it’ll make your own job a lot more fun.
Fostering relationships of trust with journalists can go a long way in securing media coverage for your organization or client. Drop these missteps, which can quickly kill your efforts.