7 ways ESPN gets better coverage without press releases
You’re tired of writing them. You can’t stand the approval process. There must be a better way, right? Correct. Just check out ESPN’s successful use of videos, images and brand journalism.
You’re tired of writing them. You can’t stand the approval process. There must be a better way, right? Correct. Just check out ESPN’s successful use of videos, images and brand journalism.
Hand-holding execs. Connecting people with questions to those with answers. Maintaining peace. A community manager can make your internal social media platform thrive.
It’s not all about you, communicators. Boost your media relations savvy—and success—by avoiding these all-too-common pitfalls.
Beware! Brainstorm vampires. Spirit-spoiling werewolves. Home-haunting honchos. They’re all creeping from the corporate graveyard as Halloween looms, so grab your torches and pitchforks.
The holiday season is approaching, and communicators looking for timely holiday coverage have a shrinking window to get their stories told. Consider these insights.
Find people-focused stories. Remember Mr. Spock. Imagine you’re paying for all those words. The result will be writing that your audience loves.
Zebra Technologies makes barcode scanners, hospital technologies and chips in NFL shoulder pads. Here’s how it branded itself as a leader in the ‘Internet of Things.’
Pooling your team’s acumen can boost your productivity and offer insights for new topics to reach wider audiences. Here’s how to get started.
Use these tools to regain focus, reclaim productivity and find a safe place to store your life’s work.
Google’s business isn’t limited to search engines. What are the lessons of its major content marketing machine?
Good news for communicators: Gaming the system doesn’t matter as much as generating high-quality content—which is where wordsmiths and other creators excel.
Get your group away from the grind to unleash creativity, build meaningful relationships and share candid feedback.
A VP at the iconic multimedia company tells how to find your story and make your message stick.
A journalist from The Oregonian newspaper offers tips on how to report visually on complicated or hard-to-shoot subjects.
Whether it’s newsjacking or a tweet from the CEO, hospitals and others are urging the public to protect themselves and their children.