Annenberg’s PR study: Good news for the industry
A report from the University of Southern California’s Annenberg School says public relations budgets are up, social media is more prevalent, and executives are starting to get it.
A report from the University of Southern California’s Annenberg School says public relations budgets are up, social media is more prevalent, and executives are starting to get it.
The author takes issue with the choice of narrator, use of mixed metaphors and more in his critique.
We’re delighted to announce the top entrants from all corners of the public relations industry in the first-ever PR Daily Awards presented by Ragan Communications and Dow Jones.
A foundation breaks down exactly how it measures social media. Its plan shouldn’t look much different than yours.
These tools will help you schedule pins, find cool new content, see which pins your followers like best, and more.
Your fans want to talk to a person, not a ‘brand voice.’ Don’t be afraid to show some personality.
Blendtec’s “Will It Blend?” series of videos earned nearly 500 million views because the company used a social media tool after building a strategy, not as the strategy itself.
It’s all about making people happy—and giving them content they feel they have to share with their friends.
Ask yourself these questions to determine if social media can help your B2B company—or if you should stay off the bandwagon.
Couldn’t make it to Ragan’s Corporate Communicators Conference in Chicago? Follow our live blog for hot tips from a stellar line-up of speakers.
Do you use keywords incorrectly, or forget to use internal links? Look out for these and other simple, yet deadly, SEO mistakes.
No money in the budget for expensive social media monitoring tools? Use these free, easy-to-use favorites instead.
When the social network goes public, will it spell disaster for users?
You’ve seen social networks tear companies apart. Here’s how to keep your brand’s reputation safe the next time a crisis hits.
Your staff has enough to do without being asked to devise yet another username/password combination. Try consolidating and standardizing.