5 ways to blow an apology
A spate of recent examples shows how not to say you’re sorry.
A spate of recent examples shows how not to say you’re sorry.
Their speechwriters and, of course, the speech givers themselves must address voters in a relatable, straightforward way if they want to succeed.
How often should you blog? Can you make money? How do you build traffic? We have all the answers. You’ll want to print this out and tape it to your desk.
Your social media team is understaffed and executives don’t care? This argument will convince them to up your manpower.
Addicted to your smartphone? Love to write? Can stay cool under pressure? You may have what it takes to be a PR pro.
Scheduled tweets do more than save you time. They can boost exposure, help you craft your message, and please your fans.
Complaints about potentially carcinogenic chemicals in the company’s Tide detergent are getting increasing media attention. P&G’s keeping the issue at arm’s length. UPDATE.
Tumblr is easy to use, but doesn’t have the flexibility of WordPress or Blogger. Use this pro/con list to see if it’s the right blog platform for you.
Proven (and simple) techniques for letting go of the stress and worry that can consume you in the office.
Brands with personalities attract more customers—and sales. To find yours, consider these five questions.
From Facebook and Foursquare to Twitter and LinkedIn, here’s a look at how the company engages its audience—and what you can learn from its approach.
Your answers will keep your writing focused, save your reader time, and make your boss happy.
Want to publish strong, enticing content? Here’s what you need to do.
Allegations that Walmart bribed Mexican officials will become a sustained PR crisis for the company. Thus far, its PR response will hold up against attacks.
They would never admit to it, but most companies don’t have the right tools, can’t make sense of the data, or are afraid of what the data might say.