GM ditches Facebook ads, Ford doesn’t—so, who’s right?
General Motors announced this week that it won’t spend any more advertising money on Facebook, while Ford will press on with Facebook ads. Whose footsteps should you follow? It depends.
General Motors announced this week that it won’t spend any more advertising money on Facebook, while Ford will press on with Facebook ads. Whose footsteps should you follow? It depends.
If you use spam words, forget to thank people, or pose open-ended questions, you can kiss your followers goodbye.
TED’s executive producer explains how TED became a household name.
Here are five reasons why your brand’s presence is more likely a marketing channel than a true community. The distinction may seem subtle, but it’s important to understand.
One person can’t handle social media on his own. Here’s why social should be a team effort.
A speech he gave during WWII provides important lessons for corporate writers everywhere.
This graphic explains how to turn your visually-appealing pins into a killer marketing strategy.
Long, impersonal content filled with jargon is a good way to lose readers. Are you committing any of these website don’ts?
The six things the site does right when it comes to writing memorable and effective headlines.
In an industry that tends to focus on the positive, there should be a healthy dose of negativity, this author says.
Pin videos, stories from reporters, photos from publicity stunts, and more to get extra mileage out of this visual social network.
How many laws have you broken lately?
Couldn’t make it to our advanced social media conference in San Jose? Follow this live blog for hot tips from the speakers.
From the journalistic to the how-to (and, of course, the list), here are headline styles you should adopt.
Yahoo has admitted that its CEO lied about having a degree in computer science, but it is publicly sticking by him. Experts weigh in on whether that’s the right move.