From an over reliance on blasting press releases to too much jargon, here are the pitfalls that hurt well-intentioned public relations campaigns.
One key element is missing: storytelling. A recent anti-jargon conference leaves the author underwhelmed.
Inboxes become overloaded, and sometimes important messages get overlooked. One intranet software company offers solutions for common tasks.
If your brand is in the social media space, Instagram should be part of your daily vocabulary. Learn everything from the basics to how other brands have used the photo-sharing service.
Your company has five Facebook pages? The interns made a mess of your social profiles? Here’s what to do.
Texting, apps and QR codes are just a few ways to engage with your audience. Here are the best ways to use them.
Creating a social strategy doesn’t have to be complicated. See what other marketers are doing and follow their lead.
From Scrabble and Balderdash to Words with Friends and the Times’ crossword puzzle, these games sharpen your skills and relax you at the same time.
It doesn’t matter how many people visit your website, this author contends. What matters is what they do when they get there.
Semiconductor manufacturer Micron spent the last few years developing resources for and training managers to communicate better with their employees. It changed the entire culture for the better.
How to get approval without having to (literally) twist his or her arm.
The shock jock is a new a judge on ‘America’s Got Talent,’ which inspired the author to consider how Stern can help a PR pro’s career.
He’s lampooned bad cover letters written by today’s grads. Now he turns the table on himself.
Companies like Target, Delta, and Threadless are using this important feature to drive business, spark awareness, and build a deeper level of engagement.
The fast-food giant’s director of social media says the brand aims to drive and direct conversation, but not control it.
